The Business Problem
A retail company wants to understand their customer base better to create targeted marketing campaigns. They have collected data on customer purchasing behavior over the past year.
Dataset Size
500Customers
Real purchasing patterns
Features
6Variables
Spending, frequency, etc.
Goal
SegmentCustomers
For targeted marketing
Expected ROI
25%Increase
In campaign effectiveness
Feature Selection for Clustering
Choose which features to use for customer segmentation. Different combinations reveal different patterns!
X-Axis Feature:
Y-Axis Feature:
Generate New Data
Use same seed for consistent results